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Overcome Barriers to Thrive

We know that support is essential to women overcoming barriers and thriving in the workplace. That's why Red Roof is committed to giving women the tools they need to manage their business, rise in the ranks and find the confidence to become successful business leaders.


Our Annual

SHE Leads Forum

The annual SHE Leads Forum is a kickoff for a yearlong infusion of inspiration for women, primarily in the hospitality industry, that facilitates sharing professional experiences and provides collaborative learning opportunities to continue to foster change in the industry.


In September, more than 200 hospitality industry women and allies gathered in Dallas for the sold-out 2023 SHE Leads Forum, a 24-hour event brimming with education and inspiration. 

Red Roof has evolved its women’s program, formerly called the Red Roof Forum on Leadership for Women Entrepreneurs, into an all-encompassing 360-degree program called SHE inspired by Red Roof to Support, Help and Elevate women.



In the hospitality sector, which is traditionally dominated by men, Red Roof® has been an industry leader in promoting and nurturing women entrepreneurs. This year, Red Roof is celebrating the progress of these efforts: 35% of Red Roof properties are owned or partially owned by women. 

While Red Roof knows that support is essential to women overcoming barriers and thriving in the workplace, it also requires critical skills, business acumen and leadership qualities. The articles and information on this website and shared at the SHE Leads Forum are designed to provide those key elements that will lead to success.

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